Part of promotional material for Serious Sam: Tormental is a section called #HowToKillSam. These are methods in which Mental, the ultimate boss, envisions of killing Sam. Some techniques are sillier than others, but all serve a purpose of engaging the public.

With a snappy quote and visuals to match, it's a neat and upbeat social media tool for interactivity.

Serious Sam: Tormental can be found here: https://store.steampowered.com/app/640340/Serious_Sam_Tormental/